Kia becomes an official partner of BEFIT RACE 2026

Kia once again served as an official partner of BEFIT RACE — one of the country's largest sporting events, bringing together thousands of people every year for whom movement, health and the pursuit of new achievements are part of their lifestyle.

At the event venue, the brand presented an interactive display where guests could explore the Kia Sportage and Kia Sorento crossovers, learn more about their technology, comfort and capabilities, as well as take a test drive, experience the vehicles in real road conditions and receive commemorative gifts.

The Kia team also became part of the sporting celebration: the brand's employees joined thousands of participants at the starting line, sharing the atmosphere of energy, unity and inspiration that has become a tradition at BEFIT RACE. “BEFIT RACE was an incredibly exciting experience! It's great that Kia supports sporting events like this and lets you not only see the cars but also take a test drive right away. It's very convenient, and the drive along the scenic roads of Amirsoy left its own special impressions. This format is definitely memorable!” said guests who took part in the test drive.

For Kia, supporting sport is a long-term philosophy based on the values of movement, development and care for people. For the fourth consecutive year, the brand has been a partner of BEFIT RACE, consistently supporting initiatives that motivate people to lead an active lifestyle and discover new opportunities.

We believe that every great achievement begins with a first step. And Kia strives to be a reliable companion on that journey — whether it is the road to new sporting heights, family trips or everyday victories.

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