Big-time football begins with a childhood dream.

To the FIFA World Cup 2026™ with Kia

Kia has launched a children's creative competition whose winner will receive not just a trip to the World Cup, but a unique and truly historic opportunity—to carry the ball onto the pitch during the FIFA World Cup 2026™.

The FIFA World Cup 2026™ is an event millions dream of attending. And for one child from Uzbekistan, that dream could become a reality—with Kia. The competition winner and one accompanying adult will enjoy an unforgettable trip to the FIFA World Cup 2026™.

The competition prize package includes two trips to the FIFA World Cup 2026™ for one winner and one accompanying adult, as well as the right to carry the ball onto the pitch during an official match to be held on 23 June 2026 in Houston (USA).

Children aged 10 to 14 can take part in the competition.

The trip includes:

● international and domestic flights;

● hotel accommodation;

● airport–hotel–airport transfers;

● tickets to FIFA World Cup 2026™ matches.

Participants must cover meals, personal expenses and visa-related costs themselves. Kia will arrange the trip and provide support for the winner.

Participation requirements

To enter the competition, you must:

● create a 15–30-second Reels video on the theme “To the FIFA World Cup 2026™ with Kia”, showcasing the child's talents (of any kind);

● publish the video on the child's guardian's Instagram page, tagging the competition Organizer's official account @kia__uzbekistan and including the hashtag #KiaKidsFIFA2026;

● complete the entry form on the official website www.kia.uz, providing the guardian's contact details and a link to the published video.

How the winner is selected

One winner will be selected in the competition. The winner is selected in two stages.

Technical screening

All videos undergo mandatory moderation to ensure compliance with the competition requirements:

● the participant is aged 10–14;

● one video per participant;

● the posting requirements are met:

– the official hashtag;

– the Kia account is tagged;

– a public profile;

● the entry form on kia.uz has been completed.

Jury assessment

● Each entry is assessed against 5 key criteria.

● Each criterion is scored from 1 to 10 points.

Assessment criteria:

● Creativity—how original, unusual and interesting the idea is.

● Football theme—the presence and quality of a connection to football.

● Emotional impact—whether the video evokes emotions: joy, inspiration, a smile.

● The child's independence—how clearly the child's own talent and idea come through (coming up with the idea, drawing, dancing, performing, etc. themselves).

● Presentation and format—the video's coherence, the clarity of the idea, the quality of its presentation and how it comes across.

Selecting the winner

● Each jury member awards points for all criteria.

● All points are added together.

● The participant with the highest total score wins.

In the event of a tie, the representative of Kia's head office has the deciding vote.

About the competition

The children's competition is being held as part of the Kia brand's global partnership with the FIFA World Cup 2026™ and aims to support children's talents, creativity and involvement in sport.

Detailed participation requirements, competition dates and rules for selecting the winner are available on the official website www.kia.uz.

Big-time football begins with a childhood dream, parental support and belief in yourself.

Record a video, support your child and give them a chance to step onto the pitch at the FIFA World Cup 2026™ with Kia.